Fashion colours for Autumn/Winter 27/28: the Pontex palette

Sophisticated, earthy and intense: discover the colour palette of Pontex’s Autumn/Winter 27/28 Collection 

Colour is never merely an aesthetic choice in the creative process that leads to the creation of a fashion collection. Colour is emotion, volume and the language of inspiration.

Choosing the right shade means bringing out the character of a garment, defining its personality and shaping how it is perceived with the touch and with the eye.

With the official launch of the new Autumn/Winter 27/28 Collection, presented in early July at Milano Unica — based on the concept of ‘Creative Metamorphosis of Fabric’ —, Pontex is showcasing a sophisticated, earthy and intense colour palette, capable of harmonising the finest raw materials and cutting-edge dyeing and finishing techniques.


The FW 27/28 colour palette: rust, muted bronze, tobacco and brick red

Our Design Department’s research has identified four signature colourways that strike the perfect balance between cosy warmth, sartorial sophistication and textural appeal.

Rust: vibrant, earthy and velvety 
Toned down bronze: tactile, sophisticated
Brick red: warm, passionate and deep
Tobacco: elegant, full-bodied and structured 


Rust: the energy of living matter

Heavyweight cotton trouser fabric with polyurethane coating, from the Autumn/Winter 2728 Pontex collection
Heavyweight cotton trouser fabric, Stratificazione polyurethane finish by Tintoria Emiliana, Pontex Autumn/Winter 2728 collection

Rust is a vibrant yet deep shade that brings out the three-dimensional quality of fabrics. 

  • In Pontex fabrics: this is most evident in corduroy and heavyweight cottons, where light is captured and refracted, creating ever-changing shades.
  • How it influences fashion: ideal for structured jackets and trousers. It’s the perfect choice for brands that want to offer a distinctive alternative to ‘classic’ brown.

Toned down bronze: the understated charm of neutral tones

100 per cent natural cupro fabric, Pontex Autumn/Winter 2728 collection

An earthy, toned down, elegant and timeless shade that highlights the purity of the fabric and the quality of the finish. 

  • In Pontex fabrics: it is the colour chosen for natural fabrics like cupro, as well as moleskin, poplin and cotton fustian.
  • How it influences fashion: perfect for trench coats, technical jackets and unstructured garments, for those seeking a minimalist, timeless and contemporary style.

Brick red: passion and tactile depth

Velvet fabric with a ‘shady’ finish from the Pontex Autumn/Winter 2728 collection
Velvet fabric with a ‘shady’ finish by Tintoria Emiliana, from the Pontex Autumn/Winter 2728 collection: the colour seems to emerge from the fabric, creating a vintage effect with a weathered look

Warm, rich, enveloping. Brick red moves away from bright, over-the-top shades to rediscover a hue inspired by natural pigments.

  • On Pontex fabrics: it works beautifully with velvets, flowing viscose, Tencel and satin. On flowing fabrics, it adds movement and elegance, whilst on resin-coated fabrics it creates a bold, edgy look.
  • How it influences fashion: it’s the burst of colour in the AW 27/28 collections for tailored trousers and jackets that need a strong focal point.

Tobacco: the new black 

Stretch cotton fabric, trouser weight, with a polyurethane-based finish, from the Autumn/Winter 2728 collection by Pontex
Stretch cotton fabric, trouser weight, with a polyurethane-based finish by Tintoria Emiliana, from the Pontex Autumn/Winter 2728 collection

Intense, dark and full-bodied, the tobacco colour lends character and structure to the entire collection.

  • On Pontex fabrics: this colour is perfectly suited to stretch cottons, resin-coated fabrics, two-tone laminates and smooth or textured velvets. In bonded and resin-coated fabrics, the depth of this colour creates striking surface contrasts between the front and back of the garment.
  • How fashion influences us: an essential colour for coats and trousers.

The synergy between colour and finish: why fabric quality makes all the difference

In fashion, colour does not stand alone: how it appears depends on how it is applied to the fabric, the quality of that fabric, and how it reacts to different finishing processes: the same base fabric, whether cotton or fustian, can take on completely different shades and highlights.

“The aesthetic of this collection is not merely visual, but deeply material and tactile. We create fabrics that can be reused time after time, transforming the finished garment into a one-of-a-kind piece.”

Letizia Ferretti, CEO of Pontex


From fabric sample to finished garment: a bespoke service for fashion brands

Interpreting the colour trends for Autumn/Winter 27/28 means working alongside the style departments of fashion brands right from the earliest stages of the collection’s design.

Pontex guarantees comprehensive, tailor-made support:

  1. Colour research and consultancy: bespoke dyeing and finishing processes tailored to the customer’s requirements.
  2. Quality and sustainability: certified fabrics (GOTS, BCI, GRS, OCS) produced with respect for the environment and designed to last, in contrast to the fast fashion model.
  3. Stock availability and speed: stock ready for immediate dispatch for samples and fast deliveries.

Browse the AI 27/28 Collection and create your own range

Would you like to feel the textures of velvet, moleskin, resin-coated cotton and viscose in the new on-trend colours for the Autumn/Winter 2027/2028?

👉Discover the Pontex AW 27/28 Collection or contact us to receive our colour charts and develop your own bespoke capsule collection in collaboration with our Design Department.