
If you are looking for a fabric that is not only beautiful but special, unique, durable and valuable too, crushed velvet is for you. A fabric with a strong identity, a safe choice for making garments with an authentic taste and comfortable to wear.
What is Crushed Velvet?
When the term crushed (or froissè) is used in association with clothing velvet, it is intended to describe a unique, irregular, and wavy effect which is achieved by applying a special finishing to the fabric.
This process creates an irregular, wavy effect on the surface of the velvet and gives it a unique three-dimensional texture, enhancing the contrasts between shiny and matt areas.
The result is a fabric that is never static, that reflects light dynamically, creating a ‘living’ effect that changes with movement.
The quality of Pontex Crushed Velvet
By tradition and history Pontex, which has specialised in the creation of fabrics for clothing since 1972, devotes particular attention to the production of crushed velvets that stand out for the following characteristics:
- softness and fluidity: thanks to their composition and ‘crushed’ workmanship, these velvets glide elegantly over the body and provide pleasant sensations with their warm fluidity, comfort and functionality without neglecting the aesthetic value they give to the garment;
- irregularity: is not a defect but an intrinsic characteristic that makes each velvet unique and unrepeatable, a living fabric;
- versatility: numerous garments such as jackets, shirts and trousers can be made with these velvets for sophisticated and modern looks.
The Protagonists of the Autumn Winter Collection
For the 2026/2027 Autumn Winter Collection, Pontex presents two crushed velvets in cotton and viscose, the result of constant research and experimentation with new raw materials and finishes:



Velvet Zaliky Crushed
Article 06672/634, characteristics: characteristics: 38% cotton, 50% viscose, 12% polyamide – height 138/141 cm – weight 335mt2 510mtl. Fabric available Made in Italy, Sustainable, Garment dyed, Piece dyed too.



Velvet 8W Stretch Crushed
Article 06770/634, characteristics: 58% cotton, 40% viscose, 2% elastomer – h. 122/125 cm – weight 290m2 360mtl. Fabric available in the variants: Made in Italy, Sustainable, Piece-dyed.
As with all Pontex fabrics, each crushed velvet can be customised, precisely because the company’s approach is “tailor-made” in order to offer maximum customer satisfaction.
Choosing Pontex crushed velvets means embracing the innovation and quality of Made in Italy, enhancing the aesthetics and functionality of your garments with a fabric that combines the elegance of velvet with the liveliness and modernity of the crushed effect.
